In 2025, small businesses have a unique chance to grow by connecting deeply with their local communities. This approach, known as localism, means focusing on local customers, suppliers, and events. By doing so, businesses can build strong relationships, stand out from larger companies, and help their local economy thrive.
Why localism matters
Customers today prefer to support businesses that are part of their community. A report from Red Egg Marketing found that 83% of shoppers would rather support a local business than a large corporation. When you engage with your community, you create loyal customers who are more likely to return and recommend your business to others.
How to embrace localism
Embracing localism doesn’t have to be complicated. By taking intentional steps to connect with your community, you can build a business that feels approachable, authentic, and deeply rooted in the local area. Here are a few practical ways to get started:
1. Source locally: Partner with local suppliers for your products or ingredients. This not only supports other small businesses but also offers customers unique items they can't find elsewhere. For example, a café could use coffee beans from a nearby roaster, giving customers a taste of local flavor.
2. Collaborate with nearby businesses...
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