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Update on One Red Cross Vision, Integrated Community Engagement Initiative

10/29/2018 6:20 PM | Anonymous
(taken from quarterly update of Shaun Gilmore, Chief Transformation Officer)

Red Cross has made continued progress on the Integrated Community Engagement Initiative which aligns Biomedical Services blood-drive sponsor recruitment roles with Humanitarian Services community-facing roles.  Currently, there are three beta locations testing the new business model.  The reviews have focused on South Carolina and Utah/Nevada, which launched first and have been operating under the new model since May 1.  The third beta site, Missouri/Arkansas has been delayed until November. Remarkably, South Carolina has been able to successfully continue beta operations while responding to Hurricane Florence and now Michael and is assessing work during a large-scale disaster response. 

The timeline for the national rollout is being developed based on feedback from the various stakeholder groups involved in the beta sites.  The process is taking longer than expected due to the intense and complex integration process.


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